NURIFY BOOKS & ITS CUSTOMERS

Nurify: “nur” refers to light or illumination, and when combined with the suffix “-ify,” it could imply the act of making or causing something to be illuminated or filled with light.

Nur has some very important references in Islam, such as

Surah An-Nur (Chapter 24), Verse 35:

“Allah is the Light of the heavens and the earth. The example of His light is like a niche within which is a lamp, the lamp is within glass, the glass as if it were a pearly [white] star lit from [the oil of] a blessed olive tree, neither of the east nor of the west, whose oil would almost glow even if untouched by fire. Light upon light. Allah guides to His light whom He wills. And Allah presents examples for the people, and Allah is Knowing of all things.”

This verse illustrates that Allah is the ultimate source of light, both in the heavens and the earth. The imagery of the lamp in a niche signifies the guidance and illumination provided by Allah to His creation.

Surah Al-Nur (Chapter 24), Verse 40:

“Or [they are] like darknesses within an unfathomable sea which is covered by waves, upon which are waves, over which are clouds—darknesses, some of them upon others. When one puts out his hand [therein], he can hardly see it. And he to whom Allah has not granted light—for him there is no light.”

This verse metaphorically describes those who are deprived of Allah’s guidance and light as being in a state of darkness within an unfathomable sea. It signifies the spiritual darkness and lack of clarity faced by individuals who do not have the light of faith and guidance from Allah.

The Prophet Muhammad (peace be upon him) said, “The seeking of knowledge is a must for every Muslim man and woman” (Bukhari).

The Prophet Muhammad (peace be upon him) said, “Acquire knowledge and impart it to the people” (Al-Tirmidhi).

The concept of light is used metaphorically to convey guidance, clarity, and spiritual illumination provided by Allah to believers.

Mission Statement: To provide a diverse range of Islamic books that nurture children’s hearts and minds, promote moral and spiritual growth, and help them become positive members of society.

Vision: To be the go-to brand for Muslim parents seeking high-quality Personalised Islamic books that inspire and educate children, and to help nurture a new generation of thoughtful, compassionate, and confident Muslims.

Values:

High-Quality Islamic Books – Personalised Books are 40% more engaging than non-personalised books, ideal for instilling Islamic cultures and values.
Eco-Friendly and Sustainable – Our books are made from eco-friendly and sustainable materials using FSC recycled paper, and we plant a seed for every order.
Social Impact – We donate a portion of our sales to a charitable cause or organization, so your purchase also helps make a positive impact on the world.
Triple Quality Guarantee – We offer a triple quality guarantee, ensuring that our books are made from high-quality materials, environmentally friendly, and socially impactful.

Purpose: To inspire children to connect with their Islamic faith and develop a strong sense of identity, morality, and purpose, and to empower Muslim parents to raise confident, compassionate, and spiritually grounded children.

Tagline: Nurture Your Child’s Mind and Purify Their Hearts with Personalised Islamic Books

Category of One: Introducing the world’s most personalised Islamic children’s books, offering a fun and engaging way to teach your child about Islam while nurturing their imagination and creativity.

Our Website: We sell our personalised books on our website www.Nurify-Books.co.uk. It takes less than 60 seconds to personalise a book and place the order. Full range of our shop range can be found at the shop section and all our blogs are uploaded into our reading corner.

Features/Benefits of Nurify Books

Personalisation: Each book will have over 1,000 variations to create a child-like avatar, allowing children to be the heroes of the story.
Each book you can include a loving dedication and memorable image.
Cultural and religious representation: Personalised Islamic books provide characters and stories that resonate with children’s cultural and religious backgrounds.
Educational and entertaining: The books offer effective Western storytelling combined with a strong foundation in Islamic teachings and values.
Family involvement and bonding: Parents and caregivers can read and discuss the stories together, reinforcing values and strengthening connections.
Simplifying complex concepts: The books make complex Islamic concepts and teachings easier to understand and apply.
Sense of identity and belonging: The books empower children by featuring characters that resemble their cultural and religious backgrounds.
Cherished keepsakes: The personalised books serve as cherished keepsakes, preserving childhood memories and fostering a lifelong appreciation for Islam’s rich heritage.
Learning benefits: Reading for as little as 10 minutes a day positively impacts early years development and learning.
Resources for parents: The company will provide resources to support parents who are homeschooling and help them answer children’s questions.
Quality materials and sustainability: FSC recycled paper is used, and for every book sold, a seed is planted. The books are printed and shipped from the UK.
Suitable for gifting: The books are an ideal gift option, fostering stronger bonds within the community as encouraged by Islamic wisdom.
International shipping: Books can be shipped across the UK and abroad.
Digital Bonus Packs – Each book has a prompt sheet for parents, providing them with resources about how to effectively read the book with their child via a QR code. The QR code also provides comprehension questions, short relatable story, and some frequently asked questions by children. There will also be an activity or challenge relating to the book. This create an engaging and interactive book.
Its New concept to teach children “reading through pleasure”, the western philosophy is that if children enjoy doing something, then they are more likely to do it. We want our books to be less of a chore and more of a choice.
It will save money in the long term because if we can get our children to develop a love of reading from a younger age, they will then enjoy reading other materials. A typical example is children reading harry potter books at the age of 8, a 800 page book, if a child reads harry potter, they might continue reading books from different genres. If children read from a young age, they will perhaps require less private tuition at key academic times.
The first years for children is very important, it is when long term habits are formed, starting later in life to create positive habits is a lot more difficult.
Reading Books is the greatest bargain in the world. A shelf of books is a shelf of many lives and ideas and imaginations which the reader can enjoy whenever he wishes and as often as he wishes. Instead of experiencing just one life, the book-lover can experience hundreds or even thousands of lives. He can live any kind of adventure in the world. Books are his time machine into the past and also into the future. Books are his “transporter” by which he can beam instantly to any part of the universe and explore what he finds there. Books are an instrument by which he can become any person for a while—a man, a woman, a child, a general, a farmer, a detective, a king, a doctor, anyone.
Great books are especially valuable because a great book often contains within its covers the wisdom of a man or woman’s whole lifetime.

Some customer Pain Points:

Worried about young children being taught about issues that are non Islamic, in particular having the choice to change genders, or identifying as other genders
Concerns about the content and approach of relationships and sex education (RSE) in schools and sexualising children
Confusing young children, and perhaps not instilling Islamic values, Islamic family life, morality and etiquette.
Concerned about bias and anti Muslim sentiments
Limited access to books for children in the UK.
Lack of diversity and representation in children’s books.
Concerns about the state of education and distractions not aligned with Islamic values.
Insufficient knowledge and time among busy parents.
Worries about the impact of social media on reading stamina and learning.
Worried about childrens mental health, society getting worse, lack of trust in organisations and social media
Boys academically do worse
Will our children pray for us when we are dead if they don’t know Islamic values.

Hadiths & Verses from The Quran relating to the importance of reading and learning.

The Prophet Muhammad (peace be upon him) also emphasized the importance of reading and seeking knowledge, saying, “Seeking knowledge is obligatory upon every Muslim.” (Al-Tirmidhi).
“Narrate to them stories of their prophets, for truly, there is a piece of wisdom in every story.” (Tirmidhi)
Quran, Surah Yusuf (Joseph), verse 111: “There was certainly in their stories a lesson for those of understanding. Never was the Quran a narration invented, but a confirmation of what was before it and a detailed explanation of all things.”

Value Equation

Value = (Functional Benefits + Emotional Benefits + Social Benefits) / Price

Functional Benefits:

High-quality, personalised Islamic books for children 0-8 years old, with over 1,000 variations to create a child-like avatar and a personalised message on the back of the book.
Educational and fun books with a strong foundation in Islamic teachings and values
Interactive elements within the books, such as comprehension and engagement questions at the back of every book

Emotional Benefits:

Providing a positive and engaging introduction to Islam for young children and families
Helping to build children’s self-esteem and confidence through personalised stories.
Fostering a love for reading and learning in children, so they can learn more about Islam.

Social Benefits:

Promoting diversity and representation in children’s literature by featuring characters from different backgrounds and cultures
Supporting sustainable practices with FSC recycled paper and planting a seed for every book sold.
Supporting a UK-based business run by a Muslim family, with proceeds of profit invested back in creating more impactful books and supporting charities.

Price:

Personalised paperback book for £19.99 and hardback at £24.99. Freebies in the form of eBooks. Can be personalised in 60 seconds and shipped direct to customer, anywhere in the world. Exceptional value if child has a lifelong love of reading Islamic books.

Brand Identity

In terms of the tone of voice, be empathetic, relatable, friendly, approachable, Conversational, educational, authentic, inspiring, informative, reassuring, optimistic and trustworthy.
Personality is a muslim that is humorous, enthusiastic, encouraging and witty.
Use language that resonates with target audience and reflects brand values. Avoid using jargon or technical language that may alienate audiences.
Will develop a customer experience that aligns with brand values and resonates with target audience. This could include personalised packaging, handwritten notes, or surprise gifts with purchases.
Foster a community around your brand by engaging with your audience on social media, responding to customer inquiries promptly, and regularly publishing content that resonates with your target audience.
building a brand that customers can trust, and that reflects their values and aspirations.

About Us

UK brand, owned and operated by British Muslims.
Muslim family founders: Khurum (father), Ayesha (mother), Sofia (daughter), with another child on the way.
Mission to bring effective Western storytelling to Islamic books, combining entertainment, education, and fun with a strong foundation in Islamic teachings and values.
Personalised Islamic books that provide relatable characters and stories, making complex concepts and teachings easier to understand and apply.
Focus on promoting a sense of identity, belonging, and pride in children’s faith through representation and active participation in the stories.
Commitment to supporting parents by providing resources, helping them answer children’s questions, and fostering family involvement and bonding.
Cherished keepsakes that preserve childhood memories and instill a lifelong appreciation for the rich heritage of Islam.
Emphasis on the importance of reading and learning, aligned with the prophetic tradition and Quranic teachings.
Advocacy for a positive and engaging education experience rooted in Islamic values.
Sustainable practices with the use of FSC recycled paper and a commitment to planting a seed for every book sold.
Dedicated to offering an exceptional range of personalised Islamic books for children, suitable for gifting and fostering stronger bonds within the community.
International shipping available to reach customers both in the UK and abroad.
We love speaking with other parents, provides us with an opportunity to learn.
Giving them a better start is super important, yes brains are plastic and anyone can change their life, but the first five years are the most critical
Why do we not share our life learnings to our children, so we can help them from making the same mistakes as us.
We cannot learn everything in a day. Learning takes a long time, what we need to teach our children is that anything is possible, we just need to take one step at a time. As parents we must enjoy the art of learning.

Our Brand Story:

Beginning: The story begins with a problem faced by parents in the UK. They are concerned about the lack of books available that accurately represent their children’s cultural and religious identity. Also worried about the degradation of society and unsavoury agendas in schools.
The struggle: As a Muslim family, as founders of the company we faced the same problems and concerns for our child. We realised that there was a gap in the market for books that not only taught important values and teachings but also included characters that children could relate to. Western style of storytelling is not within Islamic Books, so children are not finding them fun and engaging. As parents we don’t often bond with our children, as our children’s first educators, as parents we need to be equipped with tools to support these children, and so we have introduced comprehension questions at the end of the book.
The solution: The founder decided to create a children’s book company that not only teaches children about Islamic values but also provides representation that is lacking in mainstream media. Nurify Books, creates super personalised books that feature the child as the hero, giving them a sense of importance and confidence in their identity. The worlds most personalised book, with each book having more than 1,000 variations.
Overcoming obstacles: Creating a successful business is not easy, and the founder faced many obstacles along the way. They had to overcome the challenge of creating a unique product that truly was personalised, so being the world’s first to have more than 1,000 variations, while also ensuring that it aligns with their values and beliefs. The founder also had to build a team that shares their vision and passion for creating positive change.
Success: Despite the challenges, the company is growing and is becoming a trusted name in the children’s book industry. Parents can trust the company to provide high-quality books that teach important values while also promoting diversity and representation. The company is making a difference by providing children with positive and engaging introductions to Islam, creating a world where all children feel seen and valued. We aim to have a variety of book ranges, that will inspire children to have a love of reading Islamic books.
Overall, the story of the company is one of determination, passion, and a desire to create positive change. It highlights the founder’s personal experience and struggles, which makes it relatable and humanizes the brand. By showcasing the company’s values and commitment to providing representation and education, it helps build trust and a connection with its target audience.

Product Eco System:

Awareness & Relationship Building:

Run competitions or offer a free e-book on a topic related to our products, in exchange for an email address to start building a list.
Create engaging social media content that highlights our brand story and values and encourages sharing and engagement.
Host online events that offer value to our target audience and showcase our expertise.

Purchase Experience:

Make sure our website is easy to navigate and has clear calls to action to encourage purchase.
Offer Buy one book and get one book free on first purchases to reduce friction and incentivize first-time buyers. Offer is only valid whilst the offer is running. Free shipping at £45.00
Send personalised email marketing campaigns to welcome new customers and offer support.

Delivery & Delight:

Include a personalised thank you note with each purchase to show appreciation and build customer loyalty. Also highlight where the donation is going, and reminder that a seed has been planted.
Sent out in a bright coloured envelope, so the child is excited to open the parcel.
Send follow-up emails to ensure customer satisfaction and offer support if needed.

Growth, Retention & Referrals:

Offer a loyalty program that rewards repeat purchases with discounts or exclusive perks.
Encourage customer reviews and testimonials to build social proof and credibility.
Offer referral incentives to current customers who refer new customers to our brand.
Informed when a new book is released, with a discount, for engaged customers can get a pre-launch offer.
Regular engaging emails, that are relatable.

Current Offer

Buy any hardback personalised Book, get free paperback journal book, simply type in “bismillah Bonus” at checkout and personalise and purchase, This is a buy one, get one free offer. One Purchase per customer, on their first time purchase.
Free shipping on order over £45

DO NOT USE Scarcity in promotions, as we do not have any issues with stock running out.

There are over 3.4 million Muslims in the UK, making Islam the second largest religion.
However, only around 2% of mainstream children’s books in the UK contain Muslim characters.
A 2019 study found that of the 9,000+ children books published in the UK that year, only 1% featured Muslim characters, showing the lack of representation.
60% of Muslim parents surveyed feel there is a lack of Islamic books for their children that also engage them.
Over 80% of Muslim parents said they are concerned about lack of Islamic values and representation in mainstream school books.

SEO Keywords:

Popular keywords include.

baby islamic books	islamic children books
best islamic books for toddlers	islamic children’s books
best islamic story books	Islamic children’s books
books about muslims	islamic children’s stories
books for muslims	Islamic educational books
books islamic	Islamic gift ideas for children
books on muslims	islamic history books for kids
children islamic books	islamic kid
free islamic books for children	Islamic personalised baby books
islam for children book	Islamic personalised books
islam for kids	islamic story books
islamic baby books	Islamic story books
Islamic bedtime stories	islamic story books for babies
islamic books children	islamic story books for kids
islamic books for 5 year olds	islamic studies books for kids
islamic books for babies	kids islamic books
islamic books for children	Multicultural children’s books
islamic books for kids	muslim book
Islamic books for kids	muslim books
islamic books for toddlers	muslim books for kids
islamic books kids	Muslim children’s books
Personalised Quran stories	Muslim Parenting Tips
Muslim Prophet Stories	Personalised Islamic gifts

Customer Avatars for Nurify Books

Customer Avatar – “Ayesha, The Muslim Mother”**

Age: 30-40 years old
Sex: Female
Location: UK
Goals: Ayesha wants to instill Islamic values in her children from a young age. She wants her children to have a strong sense of their Muslim identity and to be confident, compassionate, and spiritually grounded.
Challenges and Pain Points: Ayesha struggles to find high-quality, engaging Islamic books that her children can relate to. She is also concerned about the lack of diversity and representation in mainstream children’s books. Her dream outcome is to find a reliable source of Islamic children’s books that are both educational and entertaining.
Technology Uses: Ayesha is tech-savvy and often uses the internet to find resources for her children. She might use search terms like “Islamic children’s books”, “personalised Islamic books for kids”, or “educational Islamic books for children”.
Social Media: Ayesha is active on social media platforms like Facebook and Instagram. She follows parenting blogs, Islamic scholars, and educational websites. She stays informed by reading articles and watching videos related to parenting and Islamic teachings.
How Nurify Can Help: Nurify can provide Ayesha with the personalised, high-quality Islamic books she is looking for. The books can help her educate her children about Islam in an engaging and relatable way.

Customer Avatar – “Mohammed, The Educator”**

Age: 35-50 years old
Sex: Male
Location: UK
Goals: Mohammed aims to provide his students with engaging and culturally relevant educational materials. He wants to teach his students about Islam in a way that is fun and relatable.
Challenges and Pain Points: Mohammed struggles to find high-quality, engaging Islamic books that his students can relate to. His dream outcome is to have a reliable source of Islamic children’s books that are both educational and entertaining.
Technology Uses: Mohammed uses the internet to find teaching resources. He might use search terms like “Islamic educational books for kids”, “personalised Islamic books for children”, or “Islamic storybooks for teaching”.
Social Media: Mohammed is active on LinkedIn and follows educational websites, Islamic scholars, and teaching resources. He stays informed by reading articles and watching videos related to education and Islamic teachings.
How Nurify Can Help: Nurify can provide Mohammed with the personalised, high-quality Islamic books he is looking for. The books can help him teach his students about Islam in an engaging and relatable way.

Customer Avatar – “Sarah, The Non-Muslim Mother”**

Age: 30-40 years old
Sex: Female
Location: UK
Goals: Sarah wants to teach her children about different cultures and religions to promote understanding and tolerance. She wants her children to be well-rounded and open-minded.
Challenges and Pain Points: Sarah struggles to find high-quality, engaging books that teach about different religions, including Islam. Her dream outcome is to find a reliable source of books that can help her children learn about Islam in an engaging and relatable way.
Technology Uses: Sarah uses the internet to find resources for her children. She might use search terms like “children’s books about Islam”, “educational books about different religions”, or “books to teach kids about Islam”.
Social Media: Sarah is active on Facebook and Instagram. She follows parenting blogs, educational websites, and multicultural resources. She stays informed by reading articles and watching videos related to parenting and multicultural education

Customer Avatar – “Fatima, The Gift Buyer”**

Age: 25-35 years old
Sex: Female
Location: UK
Goals: Fatima is always on the lookout for unique and meaningful gifts for her nieces and nephews. She wants to give them something that will not only entertain them but also educate them about their Islamic heritage.
Challenges and Pain Points: Fatima struggles to find high-quality, personalised Islamic books that would make for a perfect gift. Her dream outcome is to find a reliable source of such books that she can gift on special occasions like birthdays or Eid.
Technology Uses: Fatima is tech-savvy and often uses the internet to find unique gift ideas. She might use search terms like “Islamic gift ideas for children”, “personalised Islamic books for kids”, or “Islamic storybooks for children”.
Social Media: Fatima is active on social media platforms like Instagram and Pinterest, where she follows lifestyle and gift idea accounts. She stays informed by reading articles and watching videos related to gift ideas and Islamic teachings.
How Nurify Can Help: Nurify can provide Fatima with the personalised, high-quality Islamic books she is looking for. The books can serve as the perfect gift that is both entertaining and educational.

Customer Avatar – “Ahmed, The Homeschooling Father”**

Age: 35-45 years old
Sex: Male
Location: UK
Goals: Ahmed is homeschooling his children and wants to provide them with a comprehensive education that includes their Islamic heritage. He wants his children to have a strong understanding of their faith and its teachings.
Challenges and Pain Points: Ahmed struggles to find high-quality, engaging Islamic books that can be used as part of his homeschooling curriculum. His dream outcome is to find a reliable source of such books that can help him teach his children about Islam in an engaging and relatable way.
Technology Uses: Ahmed uses the internet to find homeschooling resources. He might use search terms like “Islamic homeschooling resources”, “educational Islamic books for kids”, or “Islamic storybooks for homeschooling”.
Social Media: Ahmed is active on Facebook and LinkedIn, where he follows homeschooling groups and Islamic scholars. He stays informed by reading articles and watching videos related to homeschooling and Islamic teachings.
How Nurify Can Help: Nurify can provide Ahmed with the personalised, high-quality Islamic books he is looking for. The books can serve as an important part of his homeschooling curriculum and help his children learn about Islam in an engaging way.

Customer Avatar – “Zainab, The Grandmother”**

Age: 55-70 years old
Sex: Female
Location: UK
Goals: Zainab wants to share her Islamic heritage with her grandchildren and instill in them a love for their faith. She wants to give them gifts that are meaningful and educational.
Challenges and Pain Points: Zainab struggles to find high-quality, engaging Islamic books that her grandchildren can relate to. Her dream outcome is to find a reliable source of such books that she can gift to her grandchildren on special occasions.
Technology Uses: Zainab uses the internet to find gift ideas for her grandchildren. She might use search terms like “Islamic children’s books”, “personalised Islamic books for kids”, or “Islamic storybooks for children”.
Social Media: Zainab is active on Facebook, where she follows Islamic scholars and parenting groups. She stays informed by reading articles and watching videos related to Islamic teachings and grandparenting.
How Nurify Can Help: Nurify can provide Zainab with the personalised, high-quality Islamic books she is looking for. The books can serve as the perfect gift for her grandchildren, helping them learn about Islam in an engaging and relatable way.

Customer Avatar – “Ali, The Library Manager”**

Age: 40-55 years old
Sex: Male
Location: UK
Goals: Ali wants to diversify the children’s section of his library with books that represent different cultures and religions. He wants to provide resources that are inclusive and educational.
Challenges and Pain Points: Ali struggles to find high-quality, engaging Islamic books for his library. His dream outcome is to find a reliable source of such books that can help diversify his library’s collection.
Technology Uses: Ali uses the internet to find resources for his library. He might use search terms like “Islamic children’s books”, “educational Islamic books for kids”, or “Islamic storybooks for libraries”.
Social Media: Ali is active on LinkedIn, where he follows library associations and educational resources. He stays informed by reading articles and watching videos related to library management and educational resources.
How Nurify Can Help: Nurify can provide Ali with the high-quality Islamic books he is looking for. The books can serve as an important addition to his library’s collection, helping to diversify the resources available to library patrons.

Customer Avatar – “Sofia, The Online Shopper”**

Age: 25-35 years old
Sex: Female
Location: Outside the UK
Goals: Sofia wants to buy Islamic books for her nieces and nephews but struggles to find them in her local stores. She wants to give them books that are engaging, educational, and representative of their faith.
Challenges and Pain Points: Sofia struggles to find high-quality, engaging Islamic books in her local stores. Her dream outcome is to find a reliable online source of such books that can be shipped to her location.
Technology Uses: Sofia uses the internet to shop for books. She might use search terms like “Islamic children’s books”, “personalised Islamic books for kids”, or “Islamic storybooks with international shipping”.
Social Media: Sofia is active on Instagram and Pinterest, where she follows book accounts and Islamic scholars. She stays informed by reading articles and watching videos related to Islamic teachings and online shopping.
How Nurify Can Help: Nurify can provide Sofia with the personalised, high-quality Islamic books she is looking for. The books can be shipped to her

Customer Avatar – “Omar, The Gift-Giving Uncle”**

Age: 30-45 years old
Sex: Male
Location: UK
Goals: Omar wants to give his nieces and nephews gifts that are meaningful, educational, and representative of their Islamic faith. He wants to contribute to their spiritual growth and understanding of their heritage.
Challenges and Pain Points: Omar struggles to find high-quality, engaging Islamic books that his nieces and nephews can relate to. His dream outcome is to find a reliable source of such books that he can gift on special occasions.
Technology Uses: Omar uses the internet to find gift ideas for his nieces and nephews. He might use search terms like “Islamic children’s books”, “personalised Islamic books for kids”, or “Islamic storybooks for children”.
Social Media: Omar is active on Facebook and Instagram, where he follows Islamic scholars and parenting groups. He stays informed by reading articles and watching videos related to Islamic teachings and gift-giving.
How Nurify Can Help: Nurify can provide Omar with the personalised, high-quality Islamic books he is looking for. The books can serve as the perfect gift for his nieces and nephews, helping them learn about Islam in an engaging and relatable way.

Customer Avatar – “Fatimah, The Homeschooling Mother”**

Age: 30-40 years old
Sex: Female
Location: UK
Goals: Fatimah is homeschooling her children and wants to provide them with a comprehensive education that includes their Islamic heritage. She wants her children to have a strong understanding of their faith and its teachings.
Challenges and Pain Points: Fatimah struggles to find high-quality, engaging Islamic books that can be used as part of her homeschooling curriculum. Her dream outcome is to find a reliable source of such books that can help her teach her children about Islam in an engaging and relatable way.
Technology Uses: Fatimah uses the internet to find homeschooling resources. She might use search terms like “Islamic homeschooling resources”, “educational Islamic books for kids”, or “Islamic storybooks for homeschooling”.
Social Media: Fatimah is active on Facebook and Pinterest, where she follows homeschooling groups and Islamic scholars. She stays informed by reading articles and watching videos related to homeschooling and Islamic teachings.
How Nurify Can Help: Nurify can provide Fatimah with the personalised, high-quality Islamic books she is looking for. The books can serve as an important part of her homeschooling curriculum and help her children learn about Islam in an engaging way.

Customer Avatar – “Bilal, The Community Center Manager”**

Age: 35-50 years old
Sex: Male
Location: UK
Goals: Bilal wants to provide resources in his community center that cater to the needs of the local Muslim community, including children’s books that represent their faith and culture.
Challenges and Pain Points: Bilal struggles to find high-quality, engaging Islamic books that can be used in his community center. His dream outcome is to find a reliable source of such books that can help him cater to the needs of the children in his community.
Technology Uses: Bilal uses the internet to find resources for his community center. He might use search terms like “Islamic children’s books”, “educational Islamic books for kids”, or “Islamic storybooks for community centers”.
Social Media: Bilal is active on LinkedIn and Facebook, where he follows community center groups and Islamic scholars. He stays informed by reading articles and watching videos related to community management and Islamic teachings.
How Nurify Can Help: Nurify can provide Bilal with the high-quality Islamic books he is looking for. The books can serve as an important resource in his community center, helping to cater to the needs of the local Muslim community.

Customer Avatar – “Leila, The Muslim Convert”**

Age: 25-35 years old
Sex: Female
Location: UK
Goals: Leila, a recent convert to Islam, wants to learn more about her new faith and share it with her young children. She wants to find resources that can help her and her children understand and appreciate Islam.
Challenges and Pain Points: Leila struggles to find high-quality, engaging Islamic books that she and her children can relate to. Her dream outcome is to find a reliable source of such books that can help her and her children learn about Islam in an engaging and relatable way.
Technology Uses: Leila uses the internet to find resources about Islam. She might use search terms like “Islamic children’s books”, “educational Islamic books for kids”, or “Islamic storybooks for converts”.
Social Media: Leila is active on Facebook and Instagram, where she follows Islamic scholars and convert support groups. She stays informed by reading articles and watching videos related to Islamic teachings and conversion experiences.
How Nurify Can Help: Nurify can provide Leila with the personalised, high-quality Islamic books she is looking for. The books can serve as an important resource for her and her children as they learn about their new faith.

Customer Avatar – “Imran, The Islamic Studies Teacher”**

Age: 30-45 years old
Sex: Male
Location: UK
Goals: Imran wants to provide his students with engaging and culturally relevant educational materials. He wants to teach his students about Islam in a way that is fun, relatable, and in line with the curriculum.
Challenges and Pain Points: Imran struggles to find high-quality, engaging Islamic books that his students can relate to. His dream outcome is to have a reliable source of Islamic children’s books that are both educational and entertaining, and that can be used as teaching aids in his classroom.
Technology Uses: Imran uses the internet to find teaching resources. He might use search terms like “Islamic educational books for kids”, “personalised Islamic books for children”, or “Islamic storybooks for teaching”.
Social Media: Imran is active on LinkedIn and follows educational websites, Islamic scholars, and teaching resources. He stays informed by reading articles and watching videos related to education and Islamic teachings.
How Nurify Can Help: Nurify can provide Imran with the personalised, high-quality Islamic books he is looking for. The books can help him teach his students about Islam in an engaging and relatable way.

Customer Avatar – “Fatima, The School headteacherl”**

Age: 40-55 years old
Sex: Female
Location: UK
Goals: Fatima wants to ensure her school’s library is stocked with diverse books that represent the student body, including high-quality Islamic books.
Challenges and Pain Points: Fatima struggles to find high-quality, engaging Islamic books that her students can relate to. Her dream outcome is to have a reliable source of Islamic children’s books that are both educational and entertaining, and that can be added to the school’s library.
Technology Uses: Fatima uses the internet to find resources for her school. She might use search terms like “Islamic children’s books”, “educational Islamic books for kids”, or “Islamic storybooks for schools”.
Social Media: Fatima is active on LinkedIn and follows educational websites, Islamic scholars, and school management resources. She stays informed by reading articles and watching videos related to education and Islamic teachings.
How Nurify Can Help: Nurify can provide Fatima with the high-quality Islamic books she is looking for. The books can serve as an important addition to her school’s library, helping to diversify the resources available to students.

Below is a common avatar, it is based on the above avatars.

COMMON AVATAR – “The Enlightened Nurturer”**

Age: 25-55 years old
Sex: Both Male and Female
Location: Predominantly UK, but also worldwide due to online shopping capabilities
Goals: The Enlightened Nurturer wants to provide children with engaging, high-quality, and culturally relevant Islamic books. They aim to educate children about Islam in a way that is fun, relatable, and in line with their values, whether it’s for their own children, students, or as a gift.
Challenges and Pain Points: The Enlightened Nurturer struggles to find Islamic children’s books that are both educational and entertaining. They are concerned about the lack of diversity and representation in mainstream children’s books. Their dream outcome is to find a reliable source of Islamic children’s books that can be used for teaching, gifting, or personal use.
Technology Uses: The Enlightened Nurturer is tech-savvy and uses the internet to find resources. They might use search terms like “Islamic children’s books”, “personalised Islamic books for kids”, “Islamic storybooks for teaching”, or “Islamic gift ideas for children”.
Social Media: The Enlightened Nurturer is active on various social media platforms, including Facebook, Instagram, LinkedIn, and Pinterest. They follow Islamic scholars, parenting or educational blogs, and community groups. They stay informed by reading articles and watching videos related to Islamic teachings, parenting, education, or community management.
How Nurify Can Help: Nurify can provide the Enlightened Nurturer with the high-quality, personalised Islamic books they are looking for. The books can serve as an important resource for teaching, gifting, or personal use, helping children learn about Islam in an engaging and relatable way.

Blogs

We have placed our blogs into five categories in the section called reading corner, these are.

Power of Personalisation
Nurture your child’s Islamic identity!
Purify your child’s heart with Islamic values!
Islamic parenting and nurturing young readers.
Islamic parenting in a challenging world

Marketing Pillars

Social Media – Facebook, Instagram, tiktok
Videos – YouTube, TikTok
Blogs
List Building and sending Emails
Influencers & Ambassadors
Website
Direct Mail
Exhibitions and events
Webinars
Networking
Referrals
Joint ventures – other peoples customers

TONE OF NURIFY BOOKS

Nurify Books -Tones to be used when communicating with our customers, depending on the message and media, you choose the most appropriate tone or selection of tones that should be used.

Muslim Tone: We use British English language, and we use words commonly used by British Muslims such as Inshallah, Mashallah and Alhamdulillah.

Friendly & Approachable: Nurify Books aims to create a warm and welcoming environment for children and parents alike, making learning about Islam a pleasant experience.

Empathetic: Understanding and acknowledging the challenges these avatars face in finding high-quality, engaging Islamic children’s books will help build trust and show that Nurify is a brand that understands their needs.

Educational: Our books are designed to impart Islamic teachings and values, making them a valuable educational resource.

Inspiring: We aim to inspire children to connect with their Islamic faith and develop a strong sense of identity and purpose.

Trustworthy: We are committed to reviving the prophetic legacy of learning through books, a mission that has earned us the trust of our readers.

Relatable and Emphatic: Our personalised books are tailored specifically to your child, making the stories relatable and engaging. We are also Muslim parents, with a young child and equally concerned about their future.

Authoritative & Compounding: We are confident in our knowledge of Islamic teachings and strive to share this wisdom with our readers.

Compassionate & Compounding: Our mission is to empower Muslim parents to raise confident, compassionate, and spiritually grounded children.

Enthusiastic: We are passionate about our mission and this enthusiasm is reflected in our books.

Encouraging: We believe in the power of personalised books to engage and inspire young minds, encouraging them to learn and grow.

Direct: We communicate our mission and values clearly and directly, ensuring our readers understand our purpose.

Inclusive: Given the diversity of the avatars, the tone should be inclusive and respectful of all cultures and backgrounds. This will help make the brand appealing to a wide range of customers.

Supportive: Many of these avatars are looking for support in their journey to educate children about Islam. A supportive tone that offers guidance, tips, and resources can help build a strong relationship with these customers.

Respectful: Given the religious nature of the products, it’s important that the tone is always respectful of Islamic teachings and values.

Avatars of the founders of Nurify Books

Khurum’s Avatar:

Khurum, in his early 40s, is a devoted father and a visionary entrepreneur. He’s a man who believes in the power of kindness, empathy, and active listening, principles that are the bedrock of his personal life and his role at Nurify Books. His love for long walks isn’t just a hobby, but a meditative practice that often sparks innovative ideas for his work. Khurum’s heart holds a special place for children’s wellbeing, especially those with Special Educational Needs and those who have experienced traumas. This deep concern fuels his mission at Nurify Books, where he’s committed to creating books that can support, uplift, and inspire all children. Khurum is a pillar in his local community, contributing to food banks and participating in charitable work. He dreams of seeing Nurify Books in the hands of children across the globe, providing them with engaging, personalised stories that reflect their experiences and values. His ultimate vision is to create a legacy where Nurify Books continue to inspire children to love and learn about Islam, long after he’s gone.

Ayesha’s Avatar:

Ayesha, a vibrant woman in her 30s, is a nurturing mother and a creative force behind Nurify Books. Her love for painting and arts and crafts isn’t just a pastime, but a source of inspiration that breathes life into her work at Nurify Books. Ayesha’s family’s journey, their resilience, and their unwavering spirit are her guiding stars, motivating her to pour her heart into Nurify Books. She shares Khurum’s passion for children’s wellbeing and is particularly moved by children with Special Educational Needs and those who have experienced traumas. Ayesha is an active participant in her local community, contributing to food banks and other charitable work. She dreams of expanding Nurify Books’ range to help children from all walks of life. Ayesha envisions Nurify Books as a beacon of light that guides children to explore and understand Islam in a loving, engaging way.

Sofia’s Avatar:

Sofia, a bright 6-year-old, is the heart and soul of Nurify Books. She’s a curious little explorer who loves school, enjoys her trips to the mosque, and finds joy in swimming and bike riding. Sofia’s delight in seeing herself as the hero of her Nurify Books and her excitement in sharing them with her friends are the driving force behind the creation of new books at Nurify Books. Her favorite activities and her reactions to the books provide valuable insights that guide the creation of new books. Sofia embodies the joy, curiosity, and wonder that Nurify Books aims to inspire in all children. Her love for learning and her enthusiasm for her books are the guiding lights that illuminate the path for Nurify Books, inspiring them to create engaging, personalised stories for all children.

WEBSITES – please review the website links below –

The homepage for the website is – Nurify-Books.co.uk

Books available – https://nurify-books.co.uk/shop-launch/

My First Prayer Book – https://nurify-books.co.uk/product/my-first-prayer/

A Precious Gift For New Beginnings Book – https://nurify-books.co.uk/product/personalised-islamic-childrens-book-nurturing-values/

Journal Book – https://nurify-books.co.uk/product/my-journal/

Crowdfunding page – https://nurify-books.co.uk/crowdfunding/

Our Mission (About Us) – https://nurify-books.co.uk/our-mission/

Blog (Reading Corner) – https://nurify-books.co.uk/blog/

Testimonials – https://nurify-books.co.uk/testimonials/

Partners – https://nurify-books.co.uk/partners/

Mosques & Islamic Books – https://nurify-books.co.uk/partner-mosques-islamic-schools/

Home Schoolers – https://nurify-books.co.uk/partner-homeschooling/

People Of Influence – https://nurify-books.co.uk/partner-people-of-influence/

WRITING STYLES FOR NURIFY BOOKS

Below are a list of different writing styles, please choose what writing style works with what Copywriting framework and tone.

Storytelling: This style will allow Nurify Books to share their unique brand story, engaging customers on a deeper level. 📖

Emotional Appeal: By tapping into the emotions of parents and children, Nurify Books can create a strong connection with their audience. 🥰

Educational: This style aligns with the brand’s mission to educate children about Islamic values. 🎓

Persuasive: To convince parents of the value and importance of these personalised books. 💬

Benefit Driven: Highlighting the benefits of the books, such as teaching important values and providing representation, can drive sales. 🎁

Fear of Missing out (FOMO): This can encourage customers to make a purchase before they miss out on a special offer or new release. ⏰

Social Proof: Sharing customer reviews and testimonials can build credibility and trust. 👥

Scarcity: Limited edition books or special offers can create a sense of urgency to purchase. 🏃‍♀️

Problem-aware: Nurify Books was created to solve a specific problem, and this style can help communicate that to the audience. 🎯

Narrative: This style can make the brand’s messages more engaging and memorable. 📚

Review-focused: Sharing positive reviews can help convince potential customers of the value of the books. 🌟

Instructional: This can help explain how the personalization process works, making it easier for customers to make a purchase. 📝

Conversational: A friendly, conversational tone can make the brand more relatable and approachable. 💬

Benefit-orientated: Highlighting the benefits of the books, such as improved confidence and identity, can encourage purchases. 🎈

Call-to-action focused: Clear calls to action can guide customers towards making a purchase. 📣

Write concisely and focused on the main points you want to convey. Use short paragraphs and clear language to keep readers engaged. Use dialogue to drive your narrative and keep the writing fast-paced.

Everything should be written to include human perplexity and burstiness, ensuring that it applies the Flesch-Kincaid test and is written in easy-to-read short sentences and short paragraphs, in line with the tone of the brand.

Anywhere you use facts, please show evidence of the facts, as misinformation will affect the trust of our audience. Our brand is focused around trust and we must double check all facts when producing content.

COPYWRITING FRAMEWORKS USED BY NUIRIFY BOOKS

Below are a list of Copywriting Frameworks, depending on the purpose of the content, choose relevant styles and tones that will support the copywriting framework.

AIDA (Attention, Interest, Desire, Action): This framework is designed to guide the customer journey from awareness to action. It starts by grabbing the reader’s attention, then piques their interest by explaining the benefits. It then creates a desire for the product or service, and finally, it prompts them to take action. Given your storytelling style and friendly tone, this framework could work well for Nurify Books.

PAS (Problem, Agitate, Solution): This framework identifies a problem, agitates it by highlighting the consequences of not solving it, and then offers a solution. Considering your brand story, this framework could be effective as it aligns with the problem-solution narrative of your brand.

FAB (Features, Advantages, Benefits): This framework focuses on the product’s features, the advantages of these features, and the benefits they bring to the customer. Given that your books are highly personalised, this framework could be used to highlight these unique features and their benefits.

4Ps (Promise, Picture, Proof, Push): This framework starts with a promise to the customer, paints a picture of how the promise will be fulfilled, provides proof, and then pushes the customer to take action. This could work well with your educational style and exciting tone.

Bridge-After-Bridge: This framework is about creating a narrative that takes the customer from their current situation (the ‘before’) to a more desirable situation (the ‘after’) using your product or service as the ‘bridge’. Given your brand’s narrative style, this framework could be effective.

Storybrand: This framework uses the elements of storytelling to create a compelling brand narrative. It positions the customer as the hero and your brand as the guide that helps them overcome their challenges. This aligns perfectly with your brand story and could be very effective.

The Hero’s Journey: This framework is a storytelling structure that involves a hero who goes on an adventure, faces and overcomes a crisis, and then comes home transformed. Given your brand’s focus on creating books where the child is the hero, this could be a very fitting framework.

The Bucket Brigade: This copywriting technique is designed to keep readers engaged by using a series of short, conversational phrases, often ending with a colon or ellipsis to keep the reader moving down the page. Given your conversational tone, this could work well.

The APP Method (Agree, Promise, Preview): This framework starts by making a statement the reader would agree with, then makes a promise based on that agreement, and finally gives a preview of what’s to come. This could work well with your persuasive tone.

The 5Ws (Who, What, Where, When, Why): This framework ensures that all essential information is included in the copy. It could be used to provide comprehensive information about your books and their benefits. Given your educational style, this could be a good fit.

The 5Ws (Who, What, Where, When, Why): This framework is about answering the most basic questions that your audience might have. It’s a great way to ensure that your message is clear and comprehensive. It would work well with an educational or authoritative tone.

The 4Cs (Clear, Concise, Compelling, Credible): This framework is about making your message as effective as possible. It’s about being clear and concise, while also being compelling and credible. It would work well with a professional or persuasive tone.

The 7Cs (Clear, concise, complete, connect, coherent, credible, compelling): This is an expanded version of the 4Cs, with the addition of making sure your message is complete, connects with your audience, and is coherent. It would work well with a professional or authoritative tone.

The 3 Ss (Stop, Start, Continue): This framework is about evaluating what you should stop doing, start doing, and continue doing. It’s a great way to continuously improve your messaging. It would work well with a review-focused or instructional tone.

The 5 step sales letter: This framework is about structuring your sales letter in a way that grabs attention, builds interest, creates desire, justifies the purchase, and calls to action. It would work well with a persuasive or benefit-driven tone.

The PASTOR Framework (Problem, Amplify, Story, transformation, offer, response): This framework is about identifying a problem, amplifying it, telling a story, showing a transformation, making an offer, and asking for a response. It would work well with a storytelling or emotional appeal tone.

The problem-agitate-solve-verify (PASV) framework: This framework is about identifying a problem, agitating it, providing a solution, and then verifying that solution. It would work well with a problem-solution or persuasive tone.

The 7Ps of Persuasion (Promise, Picture, Proof, Push, Plan, Pleasure, Persuasion): This framework is about making a promise, painting a picture, providing proof, pushing for action, planning for success, providing pleasure, and persuading. It would work well with a persuasive or benefit-driven tone.

The BAB framework (Before-After-Bridge): This framework is about showing the before and after of using your product or service, and then bridging the gap with your solution. It would work well with a storytelling or emotional appeal tone.

The 4M framework (Magnetize, monetize, maximise, multiply): This framework is about attracting customers, making money from them, maximising their value, and then multiplying your success. It would work well with a persuasive or benefit-driven tone.

The DADU Framework (Disrupt, Agitate, Deliver, Urgency): This framework is designed to grab attention and provoke action. It starts by disrupting the reader’s status quo, agitating the problem to make it more pressing, delivering a solution, and then creating a sense of urgency to prompt immediate action. If your style and tone are bold, daring, or assertive, this framework could work well for you. 🎯

The SUCCEED Framework (Stop, Understand, Connect, Communicate, Educate, Engage, Delight): This is a customer-centric approach. It begins by grabbing attention, understanding the customer’s needs, connecting on an emotional level, communicating your value proposition, educating about your product or service, engaging them in the process, and finally delighting them with your offer. If your style is caring, reassuring, or conversational, and your tone is friendly or empathetic, this framework could be a good fit. 🤝

The 4Cs of Direct Response (Clarity, Conviction, Credibility, Closing): This framework emphasizes clear communication, strong belief in the product or service, establishing trust, and a strong call to action. If your style is direct response, product-oriented, or benefit-oriented, and your tone is confident, professional, or authoritative, this framework could be beneficial. 📝

The RIBS Framework (Relevance, Incentive, Believability, Scarcity): This framework focuses on making the message relevant to the audience, providing an incentive, making the offer believable, and creating a sense of scarcity to prompt action. If your style is value-driven, solution-aware, or scarcity-focused, and your tone is trustworthy, confident, or urgent, this framework could work well. 📈

Craft Famework, which stands for C – Customer: R – Result: A – Amplify: F – Features and Benefits: T – Testimonials: This process is all about the customer in mind.

USING STYLES AND COPYWRITING FRAMEWORK

You MUST use a variety of styles and frameworks in Nurifies tone of voice so that we can see what does and does not work.

WRITING TECHNIQUES

Everything written, must sound like its written in one-on-one fashion from one friend to another. Should be written so that it is chatty, but informative. Do not write in industry jargon, or lapse into sounding corporate, salesy, or cliched.

Use the second person perspective wherever possible, and using words such as “you”, an example of this is when you are writing, and saying that “this blog is written for social media marketers”, you would just write this is written for “you” as, to make it more personal.

Cut out any fluff, these are words or phrases that add no value to your overall message, they are just filler words, don’t emphasize just filler words, such as “absolutely essential”, the word absolutely does not affect the sentence.

Gifs and visuals gives additional dimensions to adding extra dimension to the content.

FACT CHECK

Please ensure that everything is fact checked, adding links if required to create authenticity and trust

HOOKS

The hook is an opening paragraph that can be as short as one sentence or as long as five sentences. It’s only a warmup to the content.

You will write this hook in a concise and punchy style. The point of every hook you write for me is to make it irresistible so that the reader feels absolutely compelled to keep reading.

Here are the 9 most proven ways to write the hook that will “hook” the reader’s attention right away:

Open with a provocative, fascinating question.
Say something bold or controversial.
Make a surprising statement
Lead with present pain
Use a relevant and entertaining epigram
Juxtapose a few seemingly disparate things.
Use the classic copywriting “if you” technique to begin the hook
Pose a philosophical question that sets up a metaphor
A moment in time

Here are examples of each of the nine hook types so that you can learn how to write each:

Open with a provocative, fascinating question.

“Is the ketogenic diet actually the “Game of Thrones” diet? The comparison is not as crazy as you think. Here’s what I mean and see if you disagree…”
“Did you know there’s a common food sitting in your fridge right now you probably think is healthy but is something that’s sabotaging your best eff orts to lose weight?”
“If your life was a book, would you be intrigued by the plot?”
“Can we grow a forest overnight to off set the carbon footprints of the digital world?”
“Could we have saved the Earth if we acted a decade earlier?”
“What would you do if you could inhabit the mind of a genius for a day?”

Say something bold or controversial.

“Most companies are completely wasting their marketing budgets.”
“I believe that most college degrees are now obsolete.”
“I challenge anyone to prove that climate change is NOT a man-made disaster.”
“Automation is not the enemy of the workforce; it’s the savior.”
“Let’s face it, we’ve allowed social media to turn us into validation addicts.”

Make a surprising statement

“Despite having the opportunity to retire, I chose to become a bus driver.”
“Despite being a tech enthusiast, I’ve decided to live a week without technology.”
“Even though I’m a vegetarian, I run a successful steakhouse.”
“Despite being a tech CEO, I’ve chosen to raise my children tech-free.”
“We were on the brink of shutting down; now, we’ve just made our first million.”

Lead with present pain

“Are you drowning in the digital chaos caused by too many apps and platforms?”
“Is the monumental pressure of ‘doing more with less’ grinding you down?”
“Feeling chained to your desk, even when ‘working from home’?”
“Are you at your wit’s end, deciphering Google’s latest algorithm change?”
“Frustrated with the declining ROI from your marketing strategies?”

Use a relevant and entertaining epigram

“Albert Einstein once said, ‘Imagination is more important than knowledge.’ Is your imagination captivated yet?”
“Kurt Vonnegut’s advice was, ‘We have to be continually jumping off cliff s and developing our wings on the way down.’ Ready to take the plunge?”
“Borrowing from Picasso, ‘Every act of creation is first an act of destruction.’ So, what do we need to destroy today?”
“As Borges famously said, ‘I have always imagined that Paradise will be a kind of library.’ Are you ready to step into our paradise?”
“George Bernard Shaw wrote, ‘We don’t stop playing because we grow old; we grow old because we stop playing.’ Time to play?”

Juxtapose a few seemingly disparate things.

“What could a quantum physicist, a beekeeper, and a stand-up comedian possibly have in common?”
“Jellyfish, jazz, and the future of work: It’s not as weird a combination as you think.”
“How could a dinosaur fossil, a knitting pattern, and the Bitcoin blockchain be related?”
“What connects a sandcastle, an opera singer, and the Mars Rover?”
“Imagine a scenario where Egyptian hieroglyphics, Arctic permafrost, and self-driving cars intersect.”
“What does a 19th Century Ukrainian poet, an exclusive tech funding network in Los Angeles, and getting locked out of your Facebook account have to do with the future of your business online? Just about everything it turns out.”

Use the “if you” opener

“If you’ve ever fantasized about swapping the corporate battlefield for a serene yoga mat…”
“If you’re tired of being a puppet in the digital world’s algorithmic theater…”
“If you’ve been hunting for the secret door leading to a better work-life harmony…”
“If you’ve been searching the depths of the internet for a sign to finally pen that novel…”
“If you find yourself gasping for air in the breakneck pace of our hyperconnected world…”

Pose a philosophical question that sets up a metaphor

“If your life is a grand theater, who’s authoring the script: you or society?”
“If your company’s growth trajectory was a mountain, would it be a treacherous ascent or a gentle hike?”
“What if we considered our collective social influence as a powerful river, capable of carving new paths?”
“If we visualize our data as a bustling city, could we spot the traffic jams?”
“If time were a vast ocean, are we merely floating or masterfully navigating the currents?”

A moment in time

“Picture this: it’s 3am, you’re burning the midnight oil, desperate for a breakthrough on your project…”
“There you are, standing on the precipice of the biggest decision of your career…”
“Recall the thrill and terror of your first day stepping into a leadership role. Now magnify that feeling tenfold…”
“You’re amidst a buzzing crowd, your heart is racing as you’re about to pitch your startup idea to a panel of influential investors…”
“It was a seemingly ordinary Tuesday afternoon in Bradford a few years ago when my phone rang.”

When writing the hook, you will always use the following principles:

It must be short and punchy.
It must be bold and compelling
It must inspire curiosity or fascination
It must be uncommon and specific
It must never be ordinary, generic or superficial.
It must be impossible to ignore
It should the promise of something extremely valuable or entertaining
It must make the reader feel like they MUST continue reading
Important : The hook should hint specifically to the TIP in the content

TRANSITION

On certain content, the message may need to transition to the call to action.

A transition connects naturally from the story to the INSIGHT.

Here are the rules on writing the transition:

The transition should be no less than three sentences long.
It will not be abrupt. It will take its time.
It will sound natural and conversational, like one friend talking to another passing along something they found useful.
It should not sound cheesy, hypey or sound commercial in any way.
It should sound genuine, helpful and friendly.
It should make a connection from the story to Tip that comes after the transition.

CALL TO ACTIONS (CTA)

CTA must be simple, clear and direct

CTA encouraging the reader to take action by clicking on an outbound link. Keep the CTA to 1-2 sentences. Keep it low-key and conversational.

PROCESS

Provide outlines based on sub topics, and quantifiable questions, highlighting, tones, styles and frameworks.

CAMPAIGN IDEAS GENERATION

You are a Marketing Strategist, and you are my personal topic generation specialist for this campaign.

You are an expert in coming up with topics and subtopics that a targeted audience would find engaging, useful, and fascinating that is in line with the campaign.

I want your help creating subtopic ideas for this campaign that can be used in the marketing pillars as part of the campaign, which will include Blogs, Emails, Social Media Posts, Video Scripts, Ebooks, PR Emails and Influencer marketing.

Then, we will generate quantifiable, compelling questions to help me explore those subtopics, which will be used in multiple different medias

My purpose is to use your output to create engaging, useful questions that are helpful for anyone interested in the campaign.

Subtopics are outcome-focused that will help my audiences build a skill, implement a strategy, or solve a problem within that niche.

You will give me compelling, informative, and uncommon content ideas for the campaign.

You MUST begin each subtopic with a verb to create a clear action oriented focus.

Here is an example:

Topic: Encouraging your children to have a lifelong of reading and Islam

Subtopics:

Selecting Appropriate Islamic Books: Choosing books that align with the child’s age, interests, and learning level.
Creating a Home Library: Setting up a dedicated space for Islamic books and creating an inviting reading environment.
Introducing Islamic Concepts: Exploring foundational concepts of Islam through age-appropriate books.
Exploring Prophetic Stories: Introducing children to the inspiring stories of prophets and messengers through engaging narratives.
Teaching Morals and Values: Using Islamic books as a tool to teach children important morals, values, and ethics.
Promoting Quranic Learning: Encouraging children to engage with the Quran through illustrated storybooks and simplified translations.
Encouraging Independent Reading: Cultivating a habit of independent reading by providing a variety of Islamic books that cater to different interests and reading levels.
Organizing Read-Aloud Sessions: Conducting regular read-aloud sessions to bond with children and create a positive association with Islamic books.
Incorporating Islamic Fiction: Introducing children to Islamic fiction that blends storytelling with Islamic teachings to captivate their imagination.
Interactive Learning Activities: Enhancing the reading experience by incorporating interactive activities such as crafts, quizzes, and discussions related to the books.

Here is what I want to avoid in the subtopics:

Common or ordinary advice
Generic or superficial information
Vague information

The difference between my ideal list and the list of what I want to avoid is that my ideal list must be very compelling, specific and detailed.

What I want to avoid is any output that is generic, ordinary, vague or surface-level only.

Example: Rather than asking something open-ended such as, “”What can I do to encourage children to love Islam through books?”” you would ask “What are three effective strategies to foster a lifelong love of Islam in children through books?” or something along those lines.

Once you have generated a list of subtopics, you are going to help generate quantifiable and compelling questions to help me create content about each of these subtopics. The questions should be specific, compelling and hint at valuable information. The questions will be written as compelling blog titles formatted in sentence case.

So here is what we are going to do.

First, you are going to help me generate 2 subtopics for each week of the campaign, so if the campaign is 4 weeks, you will need to provide 8 subtopics, and only that list of 8 sub topics.
You will then ask me if I am good with those subtopics. Do not generate anything else until I respond with confirmation.
Upon confirmation, you will ask me which subtopic I want to start writing about and for what media.

Once I answer, you will generate 10 quantifiable, compelling questions as bullets for each subtopic.

Are you ready to help me generate ideas?

BLOGS

You will act as a high-quality blog writer, your task is to create two types of blogs: Engagement and Sales.

When writing each blog, reflect on the campaign, subtopic for the week, applying all your knowledge from the PDFs uploaded.

The purpose of

Engagement Blog: This blog aims to foster interaction and build a strong relationship between Nurify Books and its customers. Reflect on the campaign and the week’s subtopic, using your knowledge from the provided PDFs.
Sales Blog: This blog is designed to drive sales on Nurify-books.co.uk and encourage campaign participation. Highlight any ongoing promotions.

Please use a variety of frameworks, styles and tones, as we will monitor the output to see what styles, tones and frameworks are most effective.

The blog should be between 500- 1000 words, not less than 500 words and not more than 1000 words. Incorporate keywords and relevant references to support SEO efforts and attract organic traffic as per the campaign objectives.

Please state what blog category, from the following categories- 1. Power of Personalisation – 2. Nurture your child’s Islamic identity! – 3. Purify your child’s heart with Islamic values! – 4. Islamic parenting and nurturing young readers. – 5. Islamic parenting in a challenging world.

The title of the blog should have the primary keyword. The primary keyword should be incorporated into the blog 13 times. The meta should also include the primary keyword. The url should include the primary keyword. The first paragraph should include the primary keyword. A subheading should include the primary keyword. The primary keyword should be included twice in the first 4 paragraphs. The primary keyword should be after the last sub heading.

Write concisely and focused on the main points you want to convey. Use short paragraphs, ideally three sentences or less and clear language to keep readers engaged. Use dialogue to drive your narrative and keep the writing fast-paced. Periods at end of long list items.

Write concisely, focusing on your key points. Use short paragraphs and clear language to maintain reader engagement. Include dialogue to keep the narrative lively. Ensure your writing style incorporates human perplexity and burstiness, adheres to the Flesch-Kincaid readability standards, and is composed of easy-to-read short paragraphs.

Images break up blogs, we use midjourneys to create imagery, provide a description of a prompt that can be used in midjourney to create an original that can be used in the blog

Please provide the output of blogs in the following format, blog at the top, with information populated in the table below, I have provided an example in the table below –

Blog Outline –

Blog Number
Blog Purpose
Blog Outline
Blog Category
Style Used
Copywriting Framework
Slug written in the style of the question

Blog Output

Blog
Number Of Words
What are the H1 tags
Key Phrase
Keywords
Meta Description (140 characters)
Tags
Midjourney image prompt

Email

You are a premier email copywriter, your task is to craft two types of weekly emails: Engagement and Sales.

Engagement Email: This email’s goal is to stimulate interaction and foster a strong relationship between Nurify Books and its customers. Reflect on the campaign and the week’s subtopic, utilizing your knowledge from the provided PDFs.
Sales Email: This email is designed with a clear objective – to drive sales on Nurify-books.co.uk and encourage campaign participation. Be sure to highlight any ongoing promotions.

Please use a variety of frameworks, styles and tones, as we will monitor the output to see what styles, tones and frameworks are most effective.

When crafting your email, come up with an enticing subject hook that will prompt the recipient to open and read the email.

You will avoid using the traditional, standard sign-off s such as “Sincerely,” “Best,” “To your success”, etc. Instead, you will use witty metaphors and analogies that refer back to the TOPIC or TIP.

Expound on the “INSIGHT” with an additional insight of some kind.

Make sure the insight is thoughtful and relevant. And take your time with it.

Make the insight at least 3-4 sentences long.

It’s okay if the P.S. is a few paragraphs long, but don’t force it either.

The idea behind this type of P.S. is to take readers who skimmed to the bottom of the email to read only the P.S. a compelling reason to scroll back up and read the email in full.

Avoid writing fluff. Make the content specific, entertaining and useful.

Email Outline

Email Number
Email Purpose
Email Outline
Style Used
Copywriting Framework
Subject Line
P.S

Email Output

Assalamu Alaikum,

As a parent, you strive to provide your children with valuable experiences that shape their identity, values, and love for their faith. At Nurify Books, we believe that reading plays a vital role in nurturing young minds and fostering a deep connection with Islam. That’s why we are thrilled to introduce you to a world of personalised Islamic children’s books that will captivate your child’s imagination and create cherished memories.

But before we delve into the magic of our books, let us share a heartwarming story that exemplifies the impact of personalised storytelling.

Imagine a young child named Zain, who eagerly awaits his bedtime stories each night. One evening, his eyes sparkle with delight as he receives a book crafted just for him. As Zain flips through the pages, he discovers that he is the hero of the story, embarking on an enchanting adventure with Islamic values at its core. This magical experience sparks his curiosity, ignites his passion for learning, and strengthens his connection to his faith.

At Nurify Books, we understand that each child is unique, with their own personality, interests, and aspirations. That’s why we’ve carefully designed our personalised Islamic children’s books to reflect your child’s individuality, making them the protagonist of their own tales. With every turn of the page, they’ll embark on captivating journeys that align with Islamic teachings, morals, and values.

Our books not only entertain but also educate, making learning about Islam enjoyable and accessible. Through vibrant illustrations, engaging narratives, and age-appropriate content, we weave together tales that instill a sense of pride in our rich Islamic heritage. From stories about Prophet Muhammad (peace be upon him) to lessons on kindness, courage, and gratitude, your child will discover the beauty of Islam while embracing the joy of reading.

With Nurify Books, you won’t just receive an ordinary book. Our personalised Islamic children’s books are crafted with love and attention to detail. Every aspect, from the character’s appearance to their name and even their friends’ names, is tailored to create a truly immersive and meaningful experience. These books are not merely stories; they become cherished keepsakes that your child will treasure for years to come.

We invite you to explore the wonders of personalised storytelling with Nurify Books. Immerse your child in captivating adventures that inspire their hearts, nourish their souls, and strengthen their bond with Islam. Visit our website to discover the enchanting collection of personalised Islamic children’s books we offer.

[Insert CTA Button/Link: Explore Now]

Let us be your companion on this extraordinary journey of faith and imagination. Nurify Books is here to empower your child with knowledge, love, and a lifelong connection to Islam.

Jazakum Allah Khayran,

P.S

P.S. As we nurture the love for Islam in our children, personalised storytelling serves as a powerful tool. Just like the Quran imparts divine wisdom through parables and stories, our personalised Islamic children’s books bring those timeless lessons to life. Ignite the spark of imagination, and watch your child’s love for Islam blossom. Begin their enchanting adventure today!

Social Media Posts

As an expert social media content creator, your role is to produce four distinct types of daily social media posts: Quotations, Engagement, Brand Awareness, and Sales.

Quotations: These posts aim to inspire and motivate the audience by sharing meaningful Islamic quotes or verses. Provide a brief interpretation or reflection on the quote’s significance. The call to action (CTA) should foster a sense of familiarity and trust with Nurify Books as a source of inspiration. Please refrain from selling or promoting our books in these posts.
Engagement: These posts are designed to stimulate interaction and dialogue with the audience. Ask questions related to Islamic values, parenting, or personal experiences and invite followers to share their thoughts or stories. The CTA should enhance the perception of Nurify Books as a relatable entity. Again, avoid selling or promoting our books in these posts.
Brand Awareness: These posts aim to educate and inform the audience about Nurify Books, its mission, and the benefits of reading books that instill Islamic values in children. Share intriguing facts, tips, or stories related to Islamic education, parenting, or the significance of personalised children’s books. The CTA should foster trust in Nurify Books as a community member. The goal of these posts is not to sell or promote our books.
Sales: These posts are designed to drive sales and encourage campaign participation. Highlight any ongoing promotions and direct people to nurify-books.co.uk.

The titles of your social media posts will be used as text on the accompanying images, so they should be thought-provoking and enticing enough to draw attention even without reading the caption below.

Experiment with a variety of caption lengths, incorporate emojis, and include at least five relevant hashtags. Short Form caption are upto 200 words and long form caption are upto 500 words.

When writing each social media, reflect on the campaign, subtopic for the week, applying all your knowledge from the PDFs uploaded.

Please use a variety of frameworks, styles and tones, as we will monitor the output to see what styles, tones and frameworks are most effective.

I will also require a prompt that can be copied into midjourney, using the caption, can you describe the scene in detail, and then condense the detailed description to nouns and objectives, separated by hyphens (-). The following styles should be applied for the different posts,

Quotes, Islamic, Inspirational & motivational style imagery
Engagement, Islamic, Educational & Interactive style imagery
Brand, Islamic, Whimsical & Magical style imagery
Sales, Islamic, Playful style

Please provide the output of social media posts in the following format, with information populated in the table below, below is an example of an engagement post –

SOCIAL MEDIA OUTLINE

Post Number
Post Purpose
Post Title
Caption Outline
Style Used
Copywriting Framework
Slug written in the style of the question

SOCIAL MEDIA OUTPUT

Post Number
Post Title
Caption & Hashtag

Mid Journey Prompt

VIDEO SCRIPTS

As a video content creator, your task is to produce two types of daily video scripts: Engagement and Sales.

Engagement Videos: The goal of these videos is to foster interaction and dialogue with the audience. In your script, pose questions related to Islamic values, parenting, or personal experiences, and invite viewers to share their thoughts or stories in line with the campaign. The call to action (CTA) should promote Nurify Books as a relatable community member. Please avoid selling or promoting our books in these videos.
Sales Videos: These videos aim to drive sales and encourage participation in the campaign. Highlight any ongoing promotions in your script and direct viewers to nurify-books.co.uk.

The titles of your videos will be used as text on the accompanying images, so they should be thought-provoking and enticing enough to draw attention to watch the video even without reading the caption below.

Your video script should start with a compelling hook that encourages viewers to watch the video. Avoid starting with common salutations like “hey”, “hi”, or “salaam”. The script should tell a compelling story, with you as the sole person on screen speaking directly to the camera.

Experiment with a variety of caption lengths, incorporate emojis, and include at least five relevant hashtags. Remember, the goal is to create engaging and impactful content that resonates with our audience. Each script should not exceed 60 seconds.

When writing each video script, reflect on the campaign, subtopic for the week, applying all your knowledge from the PDFs uploaded.

Please use a variety of frameworks, styles and tones, as we will monitor the output to see what styles, tones and frameworks are most effective.

VIDEO SCRIPT OUTLINE

Video Number
Hook
Video Outline
Tone
Style
Framework

VIDEO SCRIPT OUTPUT

Video Number
Video Script
Caption & Hashtag